Mr. Rohit Baluja
President, Institute of Road Traffic Education
Topic: Emerging Trends in Transportation
Rohit Baluja is training drivers, engineers, traffic police, and all who use Indian roads to develop a positive "road culture." By defining good road use, writing training manuals, inventing law enforcement tools, and reinventing driver education, Rohit is working to make the streets safer, and saner.
Mr. Baluja has combined education and technology to spearhead a movement that enables citizens, police, and businesses to improve all aspects of "road culture" in India. His Institute for Road Traffic Education leads the way in reform, education, and innovation in all areas related to road use. Each of his innovations addresses an important aspect of traffic, law enforcement, driver education, or vehicle regulation. His work with police moves them beyond surface road safety issues to deeper disciplines of road management, road engineering, and the psychology of road usage. At the citizen end, Mr. Baluja uses competitions, awards, and volunteer projects to build awareness among bus drivers, truck drivers, and students–typically the villains of Indian roads. Mr. Baluja has set up the country''s first interactive drivers'' training school in New Delhi and authored an exhaustive multi-disciplinarian handbook on safe driving. Already, the trainings and technologies generated by IRTE are on the road in Delhi, Tamil Nadu, Meghalaya, Andhra Pradesh, Haryana, and Rajasthan.